"ESTABLISHED 1874"
The mark consists of the wording "ESTABLISHED 1874, SOUTHERN COMFORT, MW HERON, M.W. HERON PERFECTED THIS GREAT AMERICAN ORIGINAL IN NEW ORLEANS, LOUISIANA, U.S.A." and a configuration of raised vertical ribs around the shoulder of the bottle. The shape of the bottle is not claimed as a part of the mark and appears in dotted lines.
The lining and stippling is a feature of the mark and does not indicate color.
The name "M. W." Heron does not identify a living individual.
SOUTHERN COMFORT ESTABLISHED 1874 M W HERON MW HERON PERFECTED THIS GREAT AMERICAN ORIGINAL IN NEW ORLEANS LOUISIANA UNITED STATES OF AMERICA
as to "the vertical ribs around the shoulder of the bottle"