"PREMIUM LAGER BEER"
The mark consists of a gold knight with a red shield sitting on a gold horse spearing a dragon with a red tongue. The "ST. GEORGE BEER" logo appears above the knight and is written in bold, white letters on the red background. On either side of the drawing of the knight are columns and leaves. Above the knight drawing is an Ethiopian phrase which means "St. George Beer" in English. Below the knight drawing is the phrase "PREMIUM LAGER BEER". Along the bottom of the mark an Ethiopian phrase is written which means "Your Everyday Choice" in English. The background of the mark is yellow.
SAINT GEORGE BEER PREMIUM LAGER BEER
The non-Latin characters in the mark transliterate to "KIDUS GIORGIS BIRA" which means in English as "St. George Beer". The non-Latin characters in the mark transliterate to "YEHULGIZE MERCHAWO" which means in English "Your Everyday Choice".
The non-latin characters presented underneath the wording PREMIUM LAGER BEER transliterate to "Be 1915 amit meherte" and this means "Since 1915 AD" in English.