35 retail store services and online retail store services provided via a global computer network featuring computer, video and electronic games, DVDs, movies, books, magazines, strategy guides, computer hardware, computer accessories, toys and action figures; customer incentive award program, namely, a retail store and online retail store provided via a global computer network featuring computer, video and electronic games, DVDs, movies, books, magazines, strategy guides, computer hardware, computer accessories, toys and action figures customer loyalty program that provides discounts and related benefits to reward repeat customers