"HOLLAND, TRADITION, FLOR, FINA and CIGARS"
The mark comprises the portait of a man outlined in light brown within a fuchsia oval with a light brown crown on top of the oval. The oval is bordered with fuchsia crescents with the light brown words "HOLLAND" to the left of the oval and "TRADITION" to the right of the oval. At the bottom to the oval, there are four light brown circles with designs of a crown in the 2nd and 4th circle from the left and a hat in the first and third circle. The fuchsia words "FLOW" is on the left side of these circles and "FINA" is on the right side of these circle. Beneath these is the word "SCHIMMELPENNINCK" in black with light brown lines above and below the word. Under the bottom lone are fuchsia leaves with the light brown word "CIGARS" and a light brown shield with the initials "SP" underneath the word "CIGARS". The colors light brown and fuchsia are claimed as features of the mark.
The portrait in the mark does not depict a living individual.