"MENKAN JAPANESE NOODLE RESTAURANT" or the non-Latin characters that transliterate to "MENKAN" and "MEN"
The stippling in the drawing is for shading purposes only, and does not indicate color.
The first two non-Latin characters shown at the top of the mark and on the figure's banner transliterate to "BEPPU", which has no translation to English; and the third and fourth characters shown at the top of the mark transliterate to "MENKAN", which means "noodle restaurant" in English. The third character is also shown on the bowl, and transliterates to "MEN", which means "noodle".