"CASERA", "LA SOBROZA" and "HOME STYLE SALSA" and "VK"
The letters "VK" and the symbols resembling the two letters "S" in the drawing are the acronym and the emblem of the Rabbinate of Mexico designating the goods as Kosher.
The flames, the demon figure and pitch fork in the mark are in the color red. The shoes and clothing of the demon figure are in the color green. The wording "Pica Rico" in the mark is green with the top tips of the letters in yellow. The central background band in the mark is in the color yellow. The colors are features of the mark.
The English translation of "CASERA" is "home made". The English translation of "PICA RICO" is "RICH BITE". The English translation of "LA SABROZA" is "THE DELICIOUS".