35 CUSTOMER SERVICES, NAMELY, PROMOTING THE GOODS AND SERVICES OF OTHERS BY MEANS OF A CONSUMER PROGRAM IN THE NATURE OF FREQUENT SHOPPER DISCOUNT COUPONS, AND SPECIAL SHOPPING PROMOTIONS, NAMELY, PROMOTIONAL CONTESTS, AWARDING AWARDS POINTS BASED ON PURCHASES, OR FREQUENCY OF VISITATIONS INITIATED AT RETAIL SHOPS, RETAIL MALLS AND DEPARTMENT STORES