"ARIZONA" and "FORMERLY"
The mark consists of "HELLO ARIZONA!", mixed upper and lower case letters, purple "HELLO", "FORMERLY CREATIVE PLANNERS OF ARIZONA", background of underline box, and cactus. Red zig-zags on underline box, and brown-red exclamation point (!). "ARIZONA" has gradient blend from brown-red on bottom to red on top, with gray shadow behind letters "A", "R", "I", "Z", "O", "N", "A" and "!".