"86 PROOF", "AGED 8 YEARS", "SOUR MASH", "KENTUCKY STRAIGHT BOURBON WHISKEY"
The mark consists of a label with words and designs. The background of the label is black. The label is framed with a stylized gold border. The horizontal stylized lines, the words "THE WORLD'S FINEST BOURBON" and "KENTUCKY STRAIGHT BOURBON WHISKEY", the ribbon design and the rectangle with the number "8" are in gold. The words "JIM BEAM" and "BLACK" are in white with a gold outline. The letter "B" inside the large ribbon design, the outdoor scene around the ribbon design, and the phrases "BEAM FORMULA * A STANDARD SINCE 1795", "SOUR MASH", "AGED 8 YEARS" and "86 PROOF" are all in white. The medallion inside the large ribbon design and the small ribbon design at the bottom of the label which contains the phrase "86 PROOF" are in red.
SOUR MASH KENTUCKY STRAIGHT BOURBON WHISKEY AGED 8 YEARS 86 PROOF BEAM FORMULA B A STANDARD SINCE 1795
as to "THE WORLD'S FINEST BOURBON"
Trademark: 76310039
