35 ADVERTISING SERVICES, NAMELY, PROMOTING THE SALES AND SERVICES OF TRAVEL BOOKING AGENCIES THROUGH THE DISTRIBUTION OF PRINTED AND AUDIO PROMOTIONAL MATERIALS AND BY RENDERING SALES PROMOTION ADVICE; MARKETING AND DEVELOPING PROMOTIONAL CAMPAIGNS FOR AIRLINE COMPANIES; COST PRICE ANALYSIS; DISSEMINATION OF ADVERTISING MATTER; ORGANIZING COMPETITIONS FOR COMMERCIAL OR ADVERTISING PURPOSES, NAMELY, FOR PROMOTING THE SALES AND SERVICES OF TRAVEL BOOKING AGENCIES AND TOUR OPERATORS THROUGH THE ADMINISTRATION OF INCENTIVE AND LOYALTY AWARD PROGRAMS; PERSONNEL MANAGEMENT CONSULTATION; PUBLICITY COLUMNS PREPARATION; DIRECT MAIL ADVERTISING; UPDATING OF ADVERTISING MATERIAL, NAMELY, KEEPING ADVERTISING MATERIAL UPDATED; ORGANIZING EXHIBITIONS FOR COMMERCIAL OR ADVERTISING PURPOSES, NAMELY, FOR PROMOTING THE SALES AND SERVICES OF TRAVEL BOOKING AGENCIES AND TOUR OPERATORS THROUGH THE ADMINISTRATION OF INCENTIVE AND LOYALTY AWARD PROGRAMS; COMPUTERIZED DATABASE MANAGEMENT; COMPUTERIZED FILE MANAGEMENT; PROMOTING THE SALES AND SERVICES OF OTHERS THROUGH THE ADMINISTRATION OF INCENTIVE AND LOYALTY AWARD PROGRAMS; PUBLICATION OF PUBLICITY TEXTS; ACCOUNTING SERVICES; PROVIDING STATISTICAL INFORMATION; ACCOUNT AUDITING; PROMOTING THE SALES AND SERVICES OF OTHERS THROUGH THE OFFERING OF PREMIUMS REDEEMABLE FOR AIR TRAVEL; PROMOTING CONSUMER AND PERSONNEL LOYALTY THROUGH THE ADMINISTRATION OF INCENTIVE AND LOYALTY AWARD PROGRAMS