35 promoting the sale of goods and services of online third party retailers and other participating websites, over the global computer network, by conducting and providing incentive award and loyalty award programs, by advertising the goods and services and website destinations of others, and by providing incentive award credits and points to e-commerce subscribers who shop at participating on-line retailers and visits participating websites; market research services, namely, providing award program member vendors with information regarding the shopping activities of e-commerce purchasers, on the global computer network; promoting the sale of goods and services of others by delivering targeted promotional messages in combination with incentive and loyalty awards program members