The mark sought to be registered consists of a four-tier design having and a plurality of rectangular boxes and ovals; the top tier includes a dollar sign and a rectangular bcx with the term "In-Market Performance"; at tier two are three rectangular boxes separated by "X" symbols; the terms in the three rectangular boxes are "Stopping Power" and in parenthesis "Portfolio Test", "Brand Linkage", and "Motivation"; between the second and third tiers of rectangular boxes are diagonal lines with arrowheads pointing at the second tier of rectangular boxes; along these diagonals are the words "Verbal Diagnostics" and "Visual Diagnostics"; in the third tier are five rectangular boxes with the terms separated by "X" symbols; the terms in the five rectangular boxes are "Liking Entertainment", "Focus of Attention", and "Stickiness;" the terms "Focus of Attention", and "Stickiness" surrounded with a single rectangular box comprised of dashed lines; the remaining two rectangular boxes with the terms separated by an "X" symbol are "Communication" and "Emotion"; between the third and fourth tiers of rectangular boxes and ovals are diagonal lines with arrowheads pointing at the third tier of rectangular boxes; along these diagonals are the words "Entertainment Value", "Processing Information", "Relevance", and "Drama"; at the bottom of the design are two ovals with the terms "Execution" and "Promise".
Trademark: 76247918
