9 COMPUTER SOFTWARE USED TO DETERMINE A USER'S ENTERTAINMENT AND EDUCATIONAL MEDIA PREFERENCES, INCLUDING MUSICAL MOTION PICTURE, TELEVISION, AND LITERARY PREFERENCES, BY MEANS OF RETRIEVING, CAPTURING, AND STORING A USER'S QUALITATIVE, DEMOGRAPHIC, AND GEOGRAPHIC DATA FROM A GLOBAL COMPUTER NETWORK, AND SUBSEQUENTLY CREATING A USER PROFILE BASED ON AN ANALYSIS OF THE RETRIEVED DATA