35 advertising and promotion services through the use of on-line media, and information services, relating to the goods and services made available by various retailers through the applicant's Internet service; business information services relating to retailers selling their goods and services through the applicant's web site; providing space at a web site for the advertisement of the goods and services of others; facilitating on-line trading services in which the seller posts products to be auctioned and bidding is done via the Internet with payment being made through the secure payment method offered by the applicant; business administration services, namely, order processing for others of on-line sales transactions; arranging for the anonymous purchase of goods and services offered by retailers through a secure payment method via the Internet; on-line shopping mall services, namely, providing a website at which others offer their goods and services and where purchases may be made through a secure network