35 Computerized online ordering services and online advertising services in the field of books, leisure, sport, lifestyle, fashion, living, cookery, and architecture; computerized online retail services in the field of books, leisure, sport, lifestyle, fashion, living, cookery, and architecture; dissemination of advertising for others via an online electronic communications network; promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; electronic retailing services via computer featuring books, leisure, sport, lifestyle, fashion, living, cookery, and architecture; providing online databases in the field of business information