16 Printed matter and printed publications, namely, periodicals, books, manuals, pamphlets, newsletters, brochures, photograph albums, newspapers and magazines, all relating to general interest subject matters including travel, entertainment, and current affairs; printed tickets, printed vouchers, printed coupons; playing cards, traveler identification cards, printed labels not of textile and paper tags; posters; postcards, stationery, writing instruments, wrapping and packaging namely, wrapping paper and bags of paper or plastic, calendars, diaries, mounted and unmounted photographs, gift cards, greeting cards, printed instructional, educational and teaching materials, artists' materials namely, drawing instruments