9 Computer software for transmitting data and messages via multiple forms of media, namely via voice telephone, text telephone, data telephone, personal digital assistants, interactive television, facsimile, one-way and two-way pagers and global computer networks; computer software to provide interactive response menus to be activated by the recipient of information via the above devices and media; computer software to transmit responsive orders, instructions or other information or to establish connections between the sender of information and other parties; computer software to track and manage the transmission of, and responses to, such messages; computer software to provide support functions, namely, user control of personalized delivery options, in depth real-time reporting and business intelligence, and pricing/billing/transactional capabilities for the purpose of enhancing the delivery of information via voice telephone, text telephone, data telephone, personal digital assistants, interactive television, facsimile, one-way and two-way pagers, global computer networks, instant messaging platforms and video phones; and computer software to personalize the parameters for information to be transmitted via a communications device or apparatus, to specify the content, timing and other conditions of the transmission, and transaction preferences of the recipient of the information; electronic communications devices or apparatus, namely computer hardware; communications routing equipment, namely, wireless Internet and computer telephony servers, real-time voice-over Internet protocol apparatus, namely web- and wireless web-based voice enabled information appliances, audio response units, namely automated call distributors, private branch exchanges, and interactive voice response systems; electronic computer databases in the field of customer relationship management, e-customer relationship management, sales force automation, customer participation management and marketing recorded on computer media; digital and interactive television system interface units, namely set-top boxes and fully-integrated interactive television units; telecommunications apparatus, namely telephone exchange systems comprised primarily of call distribution, private exchange management, call routing, call handling, call origination, voice recognition, text to speech conversion and interactive voice response mechanisms, computer telephony servers, telephones, mobile telephones and mobile telephone networks; computer hardware for providing a telecommunications gateway to access a global computer network; and telephony exchange systems comprised primarily of call distribution, private exchange management, call routing, call handling, call origination, voice recognition, text to speech conversion and interactive voice response mechanisms