16 paper goods and printed matter, namely, playing cards, date books; calendars; note pads; stationery; tablets; blank books for writing; diaries; bookbinding material, namely, cloth for bookbinding, bookbinding tape and bookbinding wire; bookmarks; mounted and unmounted photographs; artists' materials, namely, paint brushes, pastels, pencils, pens, and drawing paper; arts and craft paint kits; office requisites, namely, pens, pencils, and paperweights; and printed instructional and teaching materials, syndicated newspaper columns, magazines and newsletters, fiction books and non-fiction books, all featuring inspirational, spirituality, personal development, self- fulfillment, self-help, self-analysis, heritage, ethnicity, cultural traditions and customs, women's studies, and motivational topics