9 Computer software for managing, monitoring and automating the buying and selling of advertising, programming, advertising traffic, accounting and billing, all for use in the advertising, media buying, public relations, broadcast, cable, wireless, DBS, television, radio, satellite and telecommunications industries; computer software used for automating and integrating sales and market research tasks, monitoring inventory, tracking production, electronic mail, word processing, graphics, spreadsheets and scheduler programs, in the advertising, broadcast, media buying, public relations, cable, wireless, DBS, television, radio, satellite and telecommunications industries; software for controlling and monitoring switching systems for television and/or radio signals; broadcast automation software