"JEANS", "DESIGNER CLOTHING", OR "UPSCALE FASHION"
The mark consists of a multicolored design. The primary distinguishing feature of the design appears in the first letter of "Ritch". The multicolored effect (specifically, the different colors of Ritch and TM) gives the impression that the first letter can be an "R" or a "B", depending on an individual's particular visual and/or mental interpretation. Furthermore, the multicolored distinction is actually 2 shades of the same color (one shade appearing lighter than the other), and thus, not limited to specific colors in trade. Also, the intention of the design is to imply that these two words (RITCH JEANS) are actually 3 words (RITCH BITCH JEANS).
Trademark: 76112776
