16 Printed matter, books, book covers, newspapers, pamphlets, magazines (periodicals), periodical publications, calendars, pictures; journals (publications), photographs; paper, paper articles, cardboard articles; advertising materials, covers for magazines; stationary; pencils; plans; charts; posters; pens; ordinary playing cards, paper tissues, wrapping and packing materials; crayons writing implements; stickers, decalcomanias, artists' materials (other than colours or varnish) paint brushes; diaries, drawing instruments; greeting cards; instructional and teaching materials (other than apparatus); address books, catalogues, brochures, programmes, adhesives (stationary) paper handkerchiefs, table napkins of paper, binders, graphic reproductions