9 COMPUTER SOFTWARE, NAMELY, DATABASE MANAGEMENT SOFTWARE FOR MANAGING CONSUMER INFORMATION AND PREFERENCES; PERSONALIZATION COMPUTER SOFTWARE, NAMELY, COMPUTER SOFTWARE FOR RETRIEVING, ACCESSING, ANALYZING AND MANAGING CONSUMER INFORMATION AND PREFERENCES; PERSONALIZATION COMPUTER SOFTWARE, NAMELY, COMPUTER SOFTWARE FOR RETRIEVING, ACCESSING, ANALYZING, MANAGING AND PROVIDING CUSTOMIZED INFORMATION FOR PROMOTION OF GOODS AND SERVICES TO CUSTOMERS; INSTRUCTION MANUALS SOLD AS A UNIT