35 DIRECT MAIL ADVERTISING; ADVERTISING AGENCIES; AGENCIES FOR THE SALE OF ADVERTISING TIME AND SPACE; PREPARATION AND DISSEMINATION OF ADVERTISING FOR OTHERS VIA A GLOBAL COMPUTER NETWORK AND ELECTRONIC BULLETIN BOARDS; RENTAL OF ADVERTISING SPACE; DISSEMINATION OF ADVERTISING MATTER; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH THE DISTRIBUTION OF ADVERTISING AND PROMOTIONAL MATERIALS VIA A GLOBAL COMPUTER NETWORK; COMPILING, EVALUATING AND DISSEMINATING INFORMATION AND DATA RELATING TO GLOBAL COMPUTER NETWORK USERS AND WEBSITES, AND THE USE AND EFFECT OF ADVERTISING ON GLOBAL COMPUTER NETWORKS; ADMINISTRATION OF INCENTIVE AWARD PROGRAMS REGARDING CONSUMER INDUCEMENTS TO WATCH ADVERTISEMENTS FOR THE GOODS AND SERVICES OF OTHERS; AND DEVELOPING AND CONDUCTING MARKETING STUDIES TO EVALUATE THE NATURE AND EFFECTIVENESS OF ADVERTISING VIAA GLOBAL COMPUTER NETWORK