35 The TNA is the acronym for the Technology Niche Analysis, which is a technology commercialization assessment report It assessed applications for a technology It assessed in more detail the market opportunity and the needs and concerns of end-users which drive that competitive opening It also examines the competitive advantage of the technology being marketed, locates potential customers (targets) and assessed the dynamics of the marketplace The size of the market for that application, the share of the market anticipated, and gross revenues are all forecast A market entry strategy is provided as well as design suggestions for the product, and points of contact in targets Targets are contacted to ensure they are viable leads and to collect important information for deal-making The TNA is primarily used by our customers to discover new markets for technology; develop market and business plans- to identify lead customers, licenses, joint venture partners, etc; to guide market entry and/or focus deal making efforts; to confirm product or service specifications prior to final development and design; due diligence prior to investing; and to provide an independent check on internal evaluations of market potential and potential lead customers
Trademark: 76065931
