16 PRINTED PUBLICATIONS, NAMELY, PERIODIC PUBLICATIONS, NON-FICTION BOOKS, CLASSIFIED DIRECTORIES, AND NEWSLETTERS, ALL RELATING TO THE FIELD OF TELEVISION COMMERCE; CONFERENCE PAPERS, NAMELY, HANDOUTS, EDUCATIONAL CONFERENCE MANUALS, SUMMARIES OF CONFERENCE PRESENTATIONS, CONFERENCE PROGRAM BOOKLETS, AND CONFERENCE FOLDERS, ALL RELATING TO THE FIELD OF TELEVISION COMMERCE