16 PRINTED MATERIALS AND PUBLICATIONS, NAMELY APPLIQUES FOR HOCKEY GEAR INCLUDING HELMETS, HOCKEY STICKS AND PUCKS, YEARBOOKS, GAME PROGRAMS, MEDIA GUIDES, STATIONERY, CONCESSION SERVICE GOODS, POSTERS, TEAM CALENDARS, HOCKEY EVENT ADVERTISING MATERIAL, TICKET STUBS, PENNANTS, PRINTED MEMORABILIA AND COLLECTABLES