35 BUSINESS AND COMMUNICATIONS SERVICES, NAMELY, MARKETING, ADVERTISING, AND SELLING THE GOODS AND SERVICES OF OTHERS; RETAIL SERVICES, NAMELY, POINT OF SERVICE ACTIVATION OF PREPAID CARDS, NAMELY, CALLING CARDS AND CARDS UTILIZED TO PURCHASE MERCHANDISE AND ENTERTAINMENT RELATED GOODS AND SERVICES; REWARDS PROGRAM SERVICES THROUGH WHICH CUSTOMERS EARN POINTS TOWARD DISCOUNTED MERCHANDISE PURCHASES