35 Retail stores services and on-line retail store services featuring convenience store items and general consumer goods, department store services, computerized on-line ordering services and on-line wholesale distributorships featuring general consumer goods; dissemination of advertising for others via an on-line electronic communications network; providing an on-line computer database in the field of business to business guidance for merchandise and services; shoppers' guide information; computerized database aggregation, integration and management services for others; on-line trading services in which sellers post items to be auctioned and buyers bid on such items electronically; providing classified advertising for others via the global computer information network; promoting hotel, airline, car rental and time share services by means of an incentive award program; promoting the goods and services of others through a consumer loyalty program offering rewards, namely, a frequent traveler program as an incentive for repeat and regular customers; club membership association services, namely discount buying club membership services featuring general consumer goods and services by means of live events, mailed information, and product reviews on-line directory of services to help locate people, places, organizations, land and wireless phone numbers, network home pages, and electronic mail addresses, electronic auctioning services via computer; auctioneering; providing information in the fields of recruitment, employment advertising, employment related issues, management related issues, payroll processing careers, lifestyle, resume creation, resume transmittals and responses thereto and resume matching services