35 on-line retail store services, mail order retail, retail shops, retail outlets, wholesale and wholesale distributorships, and franchising, namely, offering technical assistance to others in the establishment and/or operation of retail shops and wholesale distributorships, all in the field of hot sauces, gourmet sauces, condiments, salsa, marinades, barbeque sauce, dried spice mixes, snack chips, mustards and jellies