9 DESKTOP SOFTWARE APPLICATIONS AND ON-LINE COMPUTER SERVICES, NAMELY, PROVIDING ANALYSIS AND BENCHMARKING REGARDING DAIRY, FARM, COW AND HERD PRODUCTION DATA, FINANCIAL DATA AND RELATED INFORMATION AND SERVICES VIA ON-LINE GLOBAL COMPUTER NETWORK; COMPUTERIZED ON-LINE SEARCH, ORDERING, AND SALES SERVICES FOR THE DISTRIBUTION AND SALE OF FARM AND DAIRY RELATED PRODUCTS AND SERVICES; PROVIDING ON-LINE GLOBAL COMPUTER NETWORK SERVICES, SUCH AS ELECTRONIC MAIL SERVICES, DATA COLLECTION SERVICES, DATA MANAGEMENT SERVICES, AND WEB HOSTING SERVICES, TO USERS IN THE DAIRY INDUSTRY,