16 books, manuals, computer-generated reports, research reports, market studies and consulting reports in the fields of business and marketing, marketing information, market research, marketing data, product classification for retail purposes, product information, product sales and retail data, product standards data, supply chain management, validation, standardization, classification, and in numbering of product attributes; instructional materials for the purpose of using computer software and programs relating to product information, marketing data, product descriptions, standards, and classifications, pertaining to product bar coding, and the interpretation of reports generated by the software; management guides in the field of supply chain management