35 Electronic collection of permission-based e-mail addresses of individuals for direct marketing usage by e-commerce companies, namely, collection of demographic and behavioral data during a subscribing process to assure that only relevant messages are sent to each individual; monitoring of member's experiences to improve quality of content over time; evaluation of behavior relevant to consumer preferences and buying habits; personalization of content for subscribers; and integration with proven direct marketing data-mining techniques
Trademark: 76031861
