35 FREQUENT FLYER PROGRAMS; FREQUENT FLYER PROGRAMS FOR TRAVELLERS; FREQUENT FLYER PROGRAMS FOR ARRANGING AND ORGANIZING TRAVEL; INCENTIVE PROGRAMS TO FACILITATE USE OF TRAVEL RESOURCES; DISCOUNT SERVICES RENDERED TO TRAVELLERS; SELECTION OF TRAVELLERS FOR PROVISION OF BENEFITS; ALL BEING PROMOTIONAL SERVICES IN RELATION TO GOODS AND SERVICES OF OTHERS BY MEANS OF A POINT ACCUMULATION PROGRAM WITH POINTS USED FOR DISCOUNTS ON PURCHASE OF GOODS AND SERVICES INCLUDING FUTURE TRAVEL AND TRAVEL ARRANGEMENTS, ACCOMMODATION, EATERIES, EXHIBITIONS, SPORTING EVENTS AND FACILITIES, CAR HIRE AND ENTERTAINMENT