16 Paper goods and printed matter, namely,[ playing cards;] date books; calendars;[ note pads; stationery; bookbinding materials, namely, cloth for bookbinding, bookbinding tape and bookbinding wire; mounted and unmounted photographs; artists' materials, namely, paintbrushes, pastels, pencils, pens, and drawing paper; office requisites, namely, pens, pencils, and paperweights;] and printed instructional and teaching materials,[ syndicated newspaper columns, magazines and newsletters,] a series of fiction books and a series of non-fiction books, all featuring inspirational, spirituality, personal development, self-fulfillment, self-help, self-analysis, heritage, ethnicity, cultural traditions and customs, women's studies, and motivational topics