42 pre-press encoding of printed media, namely, advertising, product packaging, direct mailings, annual reports, brochures, and newspaper and magazine editorial content and electronic media, namely, images, television broadcasts, video, radio, music and other audio, to steganographically encode watermark identification data therein, so such data can be sensed by a computer and used to establish electronic links to Internet destinations corresponding to the encoded media; and associated consulting services, namely, consulting in the field in encoding of printed and electronic media with watermark identification