35 Dissemination of advertising for others via an on-line electronic communications network; Computerized on-line ordering services featuring live theater production tickets and entertainment related, branded merchandise namely, jewelry, art, collectibles, housewares, accessories, novelty items, books, comic books, trading cards, posters and other printed matter, CD-roms, computer game cartridges and other pre-recorded electronic devices, toys and games, pre-recorded music and books, electronic devices and any other item depicting or representing entertainment related story lines