35 on-line auction services; dissemination of advertising for on-line retail shopping services of others via an on-line electronic communications network; on-line retail store services featuring general merchandise, namely, books, clothing, cars, computers, software, gifts, food and staples, drugs and vitamins, toys, music, electronics and games; providing retail shopping information, namely, retailer, guides, gift finders and gift reminders, all offered via global communications network