35 online retail stores and mail order services featuring general consumer merchandise; promoting the goods and services of others through the dissemination of advertising via an on-line electronic communications network; preparing and placing on-line advertisements for others on web sites accessed via a global computer network; online directory services, namely, providing business information in the form of an on-line directory that assists computer users in location and linking to commercial web sites; providing an online-directory of web sites of businesses, individuals, and organizations