35 On-line retail, wholesale and catalog services featuring fishing equipment, namely bait, buoys, creels, winging material for fishing jigs and steamers, flies, floats, fly boxes, hooks, leaders, lines lure boxes, lure parts, lures, nets, plugs, pole holders, reels, rod blanks, rod handles, rod holders, rods, spinners, tackle, tackle boxes, floats for fishing; promoting fishing equipment and competitions and/or other fishing-related events of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; promotion the goods and services of others in the field of fishing by providing hypertext links to the web sites of others