16 [ Paper goods and ] printed matter, namely, [ address books, mounted photographs and unmounted photographs, scrapbook albums, appliques in the form of decals, appliques in the form of temporary tattoos, appointment books, pressure sensitive graphics for application to automobiles, ] printed awards, [ paper name badges, general purpose plastic and paper bags, ball point pens and pencils, paper banners, bathroom tissue, ring binders, ] book covers, [ bookends, bookmarks, bumper stickers, business cards, desk pads, calendars, clip boards, coasters made of paper, composition books, spiral notebooks, daily planners, envelopes, gift wrapping paper, letter openers, paper towels, paper napkins, paper hot dog wrappers, note pads, self adhesive note pads, postcards, pre-printed pocket baseball, football and wrestling game schedules, printed emblems, ] rubber stamps, [ schedule posters, printed paper signs, ] stationery, [ stickers and printed tickets ] and telephone directories