35 advertising and entertainment; namely, communicating with a number of recipients through the use of an RF signal coded to actuate a scent generator, and/or sound generator, and/or environmental change generator, to generate a scent, and/or a sound, and/or a change in air flow, temperature, humidity, pressure, etc, in order to merely entertain or inform the recipient of a nature of an advertiser's product(s) and/or service(s)