16 Paper goods and printed matter, namely, [ playing cards; ] date books; calendars; [ note pads; stationery; writing tablets;] blank books for writing; [ diaries; bookbinding material, namely, cloth for bookbinding, bookbinding tape and bookbinding wire; bookmarks; mounted and unmounted photographs; painting sets for artists; office requisites, namely, pens, pencils, and paperweights; ] and printed instructional and teaching materials, [ syndicated newspaper columns, magazines, newsletters, ] fiction books and non-fiction books, all featuring inspirational, spirituality, personal development, self-fulfillment, self-help, self-analysis, heritage, ethnicity, cultural traditions and customs, women's studies, and motivational topics