39 THE BRAZIL CONVENTION and VISITORS BUREAU IS A PRIVATE ASSOCIATION WITH A MEMBERSHIP OF BRAZILIAN BUSINESS THE SOLE OBJECTIVE OF THE BUREAU HAS BEEN TO STRENGTHEN THE BRAZILIAN ECONOMY BY MARKETING THE COUNTRY AS A DESTINATION FOR MEETINGS, CONVENTIONS, TRADE SHOWS AND LEISURE TRAVEL THIS IS DONE THROUGH SALES, ADVERTISING AND PROMOTION AND BY PROVIDING SERVICES TO ENHANCE THE VISITORS EXPERIENCE THE GOALS AND OBJECTIVES ARE CONVENTION, MARKETING TOURISM, PUBLIC RELATIONS, MEMBERSHIP