The center of the mark is a portrait of the former "ARTURO FUENTE", founder of the company. There is an archway above the portrait with the Spanish words meaning "made with the best leaves of the Villa Gonzalez". There are poles with banners which flank the portrait to the left. A crest sits at the foot of the banners. The crest contains the "FUENTE FUENTE OPUSX" Logo and the sun rising over the ocean and palm trees. To the right of the portrait of the former Arturo Fuente is an artistic rendition of the Goddess of Tobacco. Other elements in the design mark are a book, orchids, a gold rose and black cherries. Finally, flying above the mark are two angels holding a banner with the words "A. FUENTE Tobacco Factory".
The name "A-FUENTE" does not identify a living individual.
The foreign words in the archway of the mark are Spanish for "made with the best leaves of the Villa Gonzalez. The word "FUENTE" is Spanish for "fountain". The foreign words above the banner are Spanish for "tobacco factory".