"ANNO 1366, ARTOIS, LEUVEN, EXPOSITION, UNIVERSELLE INTERNATIONALE 1900, BELGES, EXPOSITION INTERNATIONAL BRUXELLES 1897, PREMIUM LAGER BEER" and "BELGIUM'S ORIGINAL BEER"
The design features in the mark included under the word "Leuven" are representations of three medals awarded to applicant. The medal on the left includes a design of a man, sitting on the back of a flying angel, holding a torch in his left hand. The words EXPOSITION UNIVERSELLE INTERNATIONALE 1900 appear around the drawing. The medal in the middle includes a profile of King Leopold II of Belgium with the words LEOPOLD II ROIS DES BELGES PROTECTEUR DE L'EXPOSITION around the design. Finally, the medal in the right is a design of a woman (intended to be a member of high society) standing between a man (on her right) and another woman (on her left) who are shaking hands. The central character her hands on their shoulders as a symbol of agreement. The words EXPOSITION INTERNATIONALE BRUXELLES 1897 appear around the drawing.
STELLA ARTOIS PREMIUM LAGER BEER BELGIUMS ORIGINAL BEER ANNO 1366 LEUVEN
"STELLA" is a Latin and Italian word for "star". "ANNO" is the Latin word for "year". The English translation of "UNIVERSELLE INTERNATIONALE" is "UNIVERSAL INTERNATIONAL" and "ROIS DES BELGES PROTECTEUR DE L'EXPOSITION" is "KINGS OF THE BELGIANS," PROTECTOR OF THE EXPOSITION."
Trademark: 75838717
