35 PROMOTION OF GOODS AND SERVICES OF OTHERS THROUGH THE ADMINISTRATION OF INCENTIVE AWARD PROGRAMS VIA A GLOBAL NETWORK AND THE DISTRIBUTION OF PRINT, RADIO, TELEVISION AND OTHER MEDIA ADVERTISEMENTS THEREFOR; PROMOTION OF GOODS AND SERVICES OF OTHERS THROUGH THE ADMINISTRATION OF AN ON-LINE DIRECT MARKETING PROGRAM VIA A GLOBAL COMPUTER NETWORK AND THE DISTRIBUTION OF PRINT, RADIO, TELEVISION AND OTHER MEDIA ADVERTISEMENTS THEREFOR