42 providing on-line (internet) directories, indices and searchable databases for prospective guests of hospitality and lodging establishments, country inns and bed and breakfast establishments; providing on-line (internet) searchable databases for general merchandise and services for owners and operators of hospitality and lodging establishments, country inns and bed and breakfast establishments; providing frequent use reward programs for guests and owners and operators of hospitality and lodging establishments, country inns and bed and breakfast establishments; providing printed directories of hospitality and lodging establishments, country inns and bed and breakfast establishments