35 retail store services, [ mail order catalog services, ] and retail services via a global computer network, all featuring stuffed and plush toy animals and accessories therefor, [ dolls and accessories therefor, ] electronic musical devices, [ sound recordings, compact disks, jewelry, stationery items, stickers, books, publications, clothing, backpacks, tote bags, ] carrying cases, [ purses, ] toys [ and novelty buttons and pins ]