42 Promoting public awareness and understanding of child safety and protection through public service announcements in newspapers or by way of radio and television, through the operation of a web site, and through the distribution of booklets, pamphlets, posters, leaflets, cartoons, comic strips, scribblers, coloring books, mascots, robots, costumes, automated plush toys, educational and interactive CD-ROMs, pre-recorded video cassettes and digital video discs