9 Computer software and instructional manuals offered together as a unit for use in sales and marketing automation in the field of media and newspaper sales and marketing, which interacts with media and newspaper advertisers to enhance sales productivity and customer relations by facilitating the exchange of sales and marketing information, data, and strategies, with sales library modules which provide electronic access to sales and marketing materials, including rate cards, research information, marketing promotions, literature, business forms, and video clips; customer modules which allow instant access to customers' and prospects' businesses, contacts, and interactions with the newspaper; to do list modules which give salespeople the ability to manage calendar items and tasks, and electronically connect all departments of newspaper organizations involved in the advertising process, to share and manage action items; comparison modules for competitive media or comparative advertisers analysis both print and broadcast; proposal modules which feature templates to help salespeople automatically create customized letters, proposals, and ad plans; presentation modules which enable salespeople to construct customer-specific presentations from a library of stored slides; [ construction ] *consultation * modules which take the salesperson and advertiser through a detailed step-by-step consultation process to jointly create a media schedule; rates modules which display and perform complex ad quotes and calculations; management modules which facilitate goal setting, forecasting, and management coaching, and has call reporting and expense reporting capabilities; design modules which display and refine ads for customers in the field, then electronically transmit them to ad designers and/or agencies for completion; scheduler modules which give salespeople the ability to submit media insertion orders electronically; and mapping modules which enable the salesperson and customer to jointly review defined levels of geographic and demographic data, determine appropriate coverage, and complete preprint distribution orders
Trademark: 75826551
